Free Resources

Restaurant Marketing Ideas

Free special reports packed with proven strategies to grow your restaurant sales — written by restaurant printing experts with 35+ years in the industry.

Save Money with these Free Marketing Ideas

Our money-saving reports will help you stretch every dollar of your restaurant marketing budget. From EDDM mailing secrets to holiday promotions, these reports give you the insider knowledge to stay ahead of the competition.

get away from 3rd party apps

Restaurants Seek a Direct Route to Online Orders & away from 3rd party apps

Move customers from third-party apps to your own ordering channel

A practical promotional playbook for turning your takeout menu into a direct-ordering growth engine — protecting margins, strengthening customer relationships, and making every order easier to complete.

Make your direct ordering route visible on every menu
Build exclusive direct-order bundles and offers
Use packaging and QR codes to drive the next order
Reduce checkout friction with fast mobile payment options
Track sales and margins to improve your direct channel

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Special Report

Every Door Direct Mail ( EDDM ) Secrets Revealed

Mail your menus for only 26¢ postage — get started for Free

Discover how to use the USPS Every Door Direct Mail program to put your full-color 11×17 takeout menu in every mailbox in your neighborhood for just 26¢ each. No mailing lists, no contracts, no postage upfront. We'll show you how to get a free mailing permit, free custom design, and free setup.

Free EDDM mailing permit (a $395 value)
No mailing lists or labels to buy
No postage upfront — pay as you go
No addressing or tabbing services needed
No contracts — it's that simple

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Menu Engineering Guide

These Takeout Menu Tricks Will Increase Your Sales

Turn your takeout menu into a clearer, more persuasive sales tool

Learn practical menu-engineering techniques that can raise order value, spotlight profitable dishes, make bundles feel natural, and help customers move from appetite to checkout with less hesitation.

Organize choices to reduce decision fatigue
Use placement and hierarchy to spotlight signature dishes
Make pricing, bundles, and add-ons feel intentional
Create dish names that build appetite and brand identity
Test small changes using sales data

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Special Report

10 New Ways to Market Your Takeout Menu

Proven tactics to get more orders from your printed menus

Your takeout menu is your most powerful marketing tool — but only if it gets in front of the right people. This report reveals 10 proven strategies restaurant owners use to maximize the return on every menu they print, from distribution tactics to design tips that drive calls.

Where and how to distribute menus for maximum impact
Design elements that make customers call you first
How to use menus as direct-mail pieces
Partnering with local businesses for free distribution
Tracking which menus are driving your orders

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Special Report

Holiday Marketing: Halloween & Thanksgiving

Capture the biggest ordering seasons of the year

Halloween and Thanksgiving are two of the highest-volume ordering periods for takeout restaurants. This report shows you exactly how to prepare your marketing materials, timing your mailings and distributions to hit customers right when they're ready to order.

Optimal mailing dates for Halloween and Thanksgiving
Special offer ideas that drive holiday orders
How to design holiday-themed menus and postcards
Targeting new movers and local households
Budget-friendly holiday campaign strategies

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Special Report

Back to School Marketing

Win the fall rush with targeted restaurant promotions

Back to school season means busy families looking for quick, convenient meal solutions. This report covers how to position your restaurant as the go-to choice for families during one of the busiest takeout seasons of the year.

Timing your back-to-school promotions for maximum reach
Family meal deal ideas that increase average order size
How to target school zones and family neighborhoods with EDDM
Flyer and postcard designs that appeal to busy parents
Bundling offers that keep customers coming back

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EDDM compliance guide

How to Legally Include Extra Promotions in Your EDDM Takeout Menus

Add more promotional value while keeping your postage the same

Learn practical ways to add catering offers, coupons, and seasonal promotions to EDDM takeout menus without relying on loose inserts that can put your mailing at risk.

Print promotion content directly into a larger menu layout
Use secure tabs or glue dots for approved enclosed pieces
Keep finished mailers within EDDM flat dimensions
Monitor weight to stay in the EDDM-Retail bracket
Confirm current USPS rules before mailing

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